Equipment suppliers struggle to showcase complex bioprocess systems at events due to space, logistics, and lack of real process context, which limits customer understanding and sales impact.

Immersive Virtual/Mixed Reality (MR/VR), together extended reality (XR), bridges this gap by turning digital twins into realistic, in‑context product experiences that clarify how equipment fits into actual facilities and workflows.

Platforms like HakoBio use these capabilities as commercial storytelling tools across the full lifecycle—from marketing and trade shows to training and operations—creating both economic efficiencies and strategic differentiation for suppliers.

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_{Authors: Sirine Om Ezzine, Max Abeillon, Moritz von Stosch, Nicolas Vertommen}

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